Hi! I'm Joanne

I help professional women aged 45 and over who feel they’ve lost their sense of purpose to rediscover clarity, rebuild confidence, and step into a new chapter of life with meaning and fulfilment.

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It's nice to meet you!

For years, I felt stuck in a rut.
Life looked fine on the outside, but inside I felt like my possibilities were limited, like I was just going through the motions on repeat. Deep down, I knew I wanted more — but I wasn’t sure what “more” even looked like, or how to find the courage to go after it.

Fast forward to turning 50, and I decided something had to change. Instead of letting age or self-doubt hold me back, I did something completely out of my comfort zone: I retrained and became a qualified Life & Mindset Coach.

It wasn’t easy. I had to challenge my own limiting beliefs, step into rooms that felt intimidating, and push past the voice that told me I was “too old” or “too late.” But it turned out to be the most life-altering decision I’ve ever made.

Now, I help others who feel the same way I once did — stuck, unfulfilled, lack of purpose and unsure of what comes next. I know first-hand what it feels like to lose confidence and clarity. And I also know the freedom and joy that comes when you finally step into your next chapter.

If you’re ready to break free from the rut, quiet the doubts, and start moving towards the life you truly want, I’d love to walk that journey with you.

Love Jo x 💫

My Coaching

I work with people who feel like they’re living life on repeat — professional women in their 40's plus who know they’re capable of more, but feel stuck in the same patterns, with the same doubts holding them back.

Often, those patterns are driven by what I call the chimp — the part of your brain that reacts emotionally, talks you out of opportunities, and keeps you safe in your comfort zone (even when it’s making you miserable). My clients come to me because their chimp is running the show:
🐒 Telling them they’re not good enough.
🐒 Whispering they’re too old to change.
🐒 Keeping them stuck in old habits and beliefs.

Here’s where I come in. As a Mindset/ Purpose Coach, I help you:
✨ Recognise when your chimp is in charge.
✨ Learn how to quiet it and bring your logical, confident self forward.
✨ Build new beliefs, habits, and strategies that move you closer to the life you want.

My coaching isn’t about quick fixes or clichés. It’s about working together to understand what’s been holding you back, and creating a clear path towards your next chapter with purpose — with me right there cheering you on.

Because if I can break free from my own rut at 50, step into something completely new, and create real change… then so can you.

Learn More

Book A Discovery Call

Let’s talk about where you really want to be, what’s holding you back and how I can help.

Create A Plan Together

We’ll create a bespoke package for where you’re at and create a roadmap to help you reach your goals.

Experience Positive Changes

I’ll help you implement my proven strategies and specific steps to empower you and create the life you truly want to live!

Ready to Start that

Next Chapter?

It’s time to stop waiting and start creating the life you deserve. Your next chapter won’t write itself — but with the right support, it can be the most exciting one yet. If you’re ready to quiet the doubts, break free from old patterns, and step into a future filled with confidence and clarity, I’d love to walk alongside you. Let’s take that first step together — your next chapter starts here.